Crowdfunding platforms are believed to create a more equal-opportunity environment for fundraising by removing entrance barriers found in traditional financial markets. Our work draws from the literature on the “long tail” to investigate whether in creating more equal opportunities for entering the market, crowdfunding platforms also create a more equal distribution of funds. We utilize a natural experiment in the form of a policy change on Kickstarter.com that resulted in op

Online publishers are looking for ways to leverage viral content distribution and to encourage their readers to share the articles they read with their friends. In doing so, publishers enjoy the free marketing and advertisement for their content and increase their circulation and readership. Faced with the dominance of Facebook in social marketing and the availability of the social platform’s built-in tools, publishers may consider abandoning their own distribution channels,